True value, Truly discovered
FlipB finds a brand's real value among the small, unnamed signals scattered across the web,
and connects those relationships into a direction for growth
Partnerships


AIBIX Lab and FlipB are working together
to jointly develop and publish
the AI brand index (AIBIX)
We analyse brand mentions, recommendations and citations across the answers of 4 AI models
(ChatGPT, Gemini, Claude and Perplexity) and publish the results every month
July 2026 F&B index: No.1 by category
30 categories rotate automatically, four at a time. The bars on each card are the AIBIX Score per engine (GPT ChatGPT · GEM Gemini · CLA Claude · PPX Perplexity).
Brand names will be revealed on 6 August 2026 together with the first release
- Protein foodsMeasured regularly1AIBIX Score40.5AI Challenger
- GPT
- 45.2
- GEM
- 48.2
- CLA
- 15.6
- PPX
- 50.4
- VitaminsMeasured regularly1AIBIX Score47.6AI Challenger
- GPT
- 55.5
- GEM
- 51.7
- CLA
- 38.5
- PPX
- 45.7
- ProbioticsMeasured regularly1AIBIX Score53.9AI Challenger
- GPT
- 55.3
- GEM
- 52.9
- CLA
- 55.7
- PPX
- 54.9
- Packet ramyunMeasured regularly1AIBIX Score51.7AI Challenger
- GPT
- 50.1
- GEM
- 50.0
- CLA
- 57.1
- PPX
- 50.3

Pureum HRD Institute, WeDataLab and FlipB
partner to build the AI education platform 'UniKai'
Pureum HRD Institute Inc., WeDataLab Inc. and FlipB Inc. have signed a joint business agreement
for UniKai, a platform dedicated to AI education.
FlipB leads the brand and marketing work and the generative search exposure (GEO) strategy;
the platform is scheduled to launch officially in October 2026.


Why we exist
Valuable brands
that never get discovered
People no longer lay out ten links in a search box and pick one.
They ask a single question and receive a single answer.
A brand whose name is absent from that answer may as well not exist, however good its product is.
We met this shift every day.
We watched brands built with real care quietly disappear from AI answers, with no way of knowing why. What you cannot measure, you cannot improve.
That is why we started FlipB.
To make it visible how a brand is being read inside AI, and to connect that all the way through to what you should do next.
Latest News
View all[AIBIX] Weekly AI brand index released
'No.1 in market share' did not mean 'No.1 in AI recommendations'. So why did the brand rankings diverge?
AIBIX index →Google AI Overview coverage added
AI Overview, which directly affects search traffic in Korea, is now part of our tracking, so you can compare visibility across all 5 channels on a single screen.
Press release →GEO onboarding programme launched
From brand knowledge graph design through to content improvement, a six-week hands-on onboarding programme builds your first performance metrics with you.
Onboarding →
Our creed
We ask ourselves
“What will become real value?”
In the end, AI will seek out uncontaminated data and the most trustworthy original source,
and connect it to its answers and its choices
In an era where trustworthy source data becomes a brand's asset,
we are building that source, and designing how it connects to AI
So that what is valuable is discovered as valuable
True value, truly discovered