We make your
Brand Intelligence architecture
Build the best knowledge graph
and the most competitive marketing organisation
Paradigm Shift
The paradigm of AI search and answers
is changing how brands grow
Consumers no longer decide what to buy from search alone
They ask AI, they trust its answer, and they discover brands inside it
Brand growth is now decided within the AI answer
- Growth in AI Answer usage
- 58%+6 out of 10 people now ask AI first
rather than a search box when choosing a product (Source: Capgemini Research Institute, What matters to today's consumer 2025) - Growth rate of the GEO marketing market (CAGR)
- The GEO marketing market is growing
three times as fast as the SEO market (Source: Dimension Market Research, Generative Engine Optimization Market 2026) - Efficiency from AI work automation
- Already using AI agents to fully automate
workflows or business processes (Source: Microsoft, 2025 Work Trend Index) - Faster decision-making
- CEO2026
- 64% of CEOs say they are comfortable making major strategic decisions based on AI-generated input (Source: IBM Institute for Business Value, CEO Study 2026)59% of CXOs saw a real improvement in decision time and cost over the past two years (Source: Capgemini Research Institute, Inside the C-Suite 2026)
Consulting Mission 01
A six-step process connecting brand growth and AX
Just as every company builds a different growth trajectory, every knowledge graph is built its own way
- 01Growth model diagnosisWe diagnose the brand's growth mechanism and its core value
Defining the company's knowledge assets and its problem - 02Ontology designWe define the ontology and relationship model that explain the growth structure
Designing an AI-facing brand architecture - 03Knowledge graph buildWe structure the data and build the brand knowledge graph
- 04Data & connectionsWe connect internal and external data and keep updating (expanding) it
- 05AI adoption & automationWe use AI agents connected to the knowledge graph to automate work
and support the best possible decisions - 06Running the growth engineWe measure results and run it as a sustainable growth engine
Consulting Mission 02
A brand knowledge graph completed through collaboration
CS, marketing, PR, product and sales all share data, and those connections complete the knowledge graph
WHAT CONSULTING DELIVERS
Change
the Works
The AX transition,
building a new structure for working together with AI agents
- Turning the knowledge graph
into an assetStructure scattered knowledge,
accumulate it as a company asset,
and use it in marketing and decisions - Data-driven decisionsEvery decision is made
on the basis of data and
the knowledge graph - Measurement & optimisationReal-time results and insight support
continuous optimisation and
growth - AI agents & automationRepetitive work is automated, and AI agents take on decisions and
execution, then share the outcome
FAQ
Frequently asked questions
about consulting
If you have more questions, get in touch and we'll advise you based on your brand's situation
It is for companies whose product and service information is scattered across channels, so AI answers never describe them consistently.
The impact is greatest in B2B and professional services, where evaluation cycles are long and comparison is heavy, and in categories where brand trust decides the purchase.
We check your current AI exposure at the diagnosis stage first, then decide the scope of the consulting.
Six steps: growth model diagnosis → ontology design → knowledge graph build → data & connections → AI adoption & automation → running the growth engine.
The first three steps define the brand's knowledge structure; the last three connect it to real work and real results.
Product, customer, content and evidence data that used to be scattered are connected into a single structure, so AI understands and describes your brand accurately.
Internally, CS, marketing, PR, product and sales all judge against the same data, so decision speed and consistency rise together.
The standard engagement runs 12–16 weeks and is adjusted to your brand size and the state of your data.
On your side it needs about one marketing lead and one product lead joining a weekly working session.
Data preparation and the graph build are led by the FlipB team.
Yes. At the end we hand over the knowledge graph and the operating guide as they are, and from there you move into the growth-engine stage with regular reporting and optimisation.
Most clients combine this with a platform subscription so the metrics are tracked automatically.