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GEO On-Boarding

GEO On-Boarding is a foundational diagnostic service that explores how your brand is currently mentioned and cited in AI answers
and sets the starting point for GEO in earnest

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Why Invisible

Why does my brand
never appear in AI answers?

AI does not invent the information it needs for an answer
It connects structured facts and clues scattered across the web to judge and choose a 'trustworthy source'

01BRAND IDENTITY

What AI needs is not the
screen (UI) but the structure

Problem
The larger or older the brand, the more content there is, but the key facts are locked inside images or fragmented text, so AI never registers them as 'established fact'
Solution
We convert the brand's key metadata into Schema.org entity data so AI crawlers receive 'confirmed data, not guesswork', and we carry out technical optimisation of legacy content (website, blog)
schema.jsonEntity Schema · Markdown · LLMs.txt · Robots.txt
{
  "@context": "https://schema.org",
  "@id": "https://brandvis.ai/",
  "@type": "Product",
  "name": "BrandVis",
  "description": "GEO platform",
  "category": ["AEO", "GEO", …],
  "alternateName": "브랜드비즈"
}

Technical optimisation · structured data markup for brand and product information

02CONTEXT

When the decision matters, customers look for
an answer that fits their situation, not a keyword

Problem
A keyword-first approach built around terms like 'GEO' no longer works with the mention and recommendation algorithms of AI
Solution
We design the context data that links a user's specific intent to the characteristics of your product or service, so AI matches your brand as the best answer to a complex question

AI SEARCH

What professional platforms or tools are available to measure how well my brand appears on major generative AI platforms such as ChatGPT, Gemini, Claude and Perplexity?

AI ANSWER

Unlike traditional SEO tools, BrandVis measures how often AI models mention your brand, what they say about it, which sources they rely on, and how you compare against competitors across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

Content and data designed around user search intent and purpose

03BRAND AUTHORITY

AI chooses not an ad budget
but cross-verified trust

Problem
However high you rank on Naver or Google, and however much you spend on ads, AI will not recommend or mention your brand if there is too little content to reference or no consistent, credible evidence
Solution
We design for your brand's core strengths to be mentioned consistently across external channels (news, expert columns, credible communities and platforms), which raises AI's trust score
GEOEntityJournalsPortalsNewsPapersExpert communitiesBlogsColumnsAI
Technical optimisation · the AI citation (trust) network

On-Boarding Mission

The three execution missions
of On-Boarding

We check whether AI can read your content (access), whether it can mention or cite it in an answer (extraction) and whether it can trust it as a source (trust),
then build the best possible conditions for visibility

01CONTENT

Content GEO

Building a canonical domain

  • Reviewing and designing the content layout
  • Structuring and optimising content that answers queries containing your key topics
  • Producing and distributing (localised) content per domain and channel
  • Producing and connecting Markdown format
  • Using Answer Capsules
  • HTML tag optimisation (making proper use of main, article, section, aside and so on)

02TECHNICAL

Technical GEO

Optimising the content infrastructure

  • Diagnosing and optimising the rendering structure (support for moving to SSR)
  • Defining an open policy for AI crawlers (defining ROBOTS.txt)
  • Optimising and tidying canonical URLs in the sitemap
  • Applying HrefLang
  • Building the metadata set: JSON-LD (schema definition)
  • Automating real-time indexing via IndexNow

03TRUST

Trust GEO

Optimising the trust structure

  • Defining the brand entity
  • Creating credible evidence and connecting it
  • Building a trust structure on third-party domains (earned media)
  • Connections (external signals: local news · academic papers · columns · literature)
  • Building and connecting positive reputation
  • Checking that regulatory, ethical and safety standards are met

On-Boarding Process

On-Boarding steps and method

  • A 4 (5) stage process
  • 6 months minimum
  • BrandVis Service + On-Boarding

  1. STAGE 01

    Information gathering & project setup

    Defining the problem & setting goals

    • Brand analysis and definition of the problem to solve
    • Confirming the problem through a pilot sweep
    • Technical GEO / domain diagnosis

    Duration2–4 weeks

  2. STAGE 02

    Pilot discovery

    Persona & prompt design

    • Brand knowledge design
    • Persona & prompt design
    • Capturing opportunities & defining execution missions

    Duration2–4 weeks

  3. STAGE 03

    Citation strategy & mission execution

    Results, then growth

    • Proposing the visibility strategy
    • Executing missions stage by stage
    • Executing Technical GEO

    Duration12 weeks or more

  4. STAGE 04

    Measuring results

    Results, then growth

    • Measuring results
    • Transferring execution capability
    • A sustainable structure for running GEO

    DurationEvery 4 weeks (monthly)

RUNS THROUGHOUT

Discovery

Analysis & capturing opportunities · for the whole project

  • TRACK 01Visibility discovery and analysis of the core metrics
  • TRACK 02Tracking mission execution
  • TRACK 03Tracking distortion and hallucination

On-Boarding Goal

Setting and managing the target metrics of On-Boarding

GROWTHMention shareShare of Answer
Top Brand
ASSETCitation shareShare of Citation
Top Brand
QUALITYTopic shareShare of Topic
Top 3 for strategic topics
CONTEXTPositive context rateSentiment
95%
RISKFactual distortionHallucination
2% or below

CATEGORY 01

Visibility(example)

VISIBILITY
35%
35%
30%
25%
40302010035%35%30%25%ChatGPTGeminiClaudeOther

CurrentTarget

TARGET
Mention share (SoA)
Top Brand
Topic share
Top 3 on strategic topics

CATEGORY 02

AuthorityWho Vouches For Us

AUTHORITY
JournalsAcademic journalsCommunitiesExpertsOwnedBlogs
TARGET
Citation share (SoC)
25% or above
Diversity Index
4.5 or above

CATEGORY 03

Context and qualityIn What Context

QUALITY
95%Positive2%Hallucination
TARGET
Share of positive answers
95% or above
Hallucination · distortion rate
2% or below

On-Boarding Schedule

Project Time-table

  • PHASE 1
  • PHASE 2
  • Turning PointPHASE 3

  1. Information gathering · project setup

    • Kick-off
    • Material gathering & interviews
    • Pilot discovery
    • Diagnosis / problem definition
    • GA4, CMS
    • GEO configuration
    • Setting the target KPIs

  2. 1M

    Pilot discovery (throughout the project)

    • Persona definition / prompt design
    • Visibility discovery
    • Trend analysis, confirming the problem
    • Investigating bias and hallucination
    • Building the strategy to solve it (mission execution)

  3. 2M

    Mission execution 1st

    • Executing the GEO optimisation strategy per channel
    • Owned media GEO optimisation
    • Earned / paid media collaboration
    • Observing and tracking visibility change
    • Executing the bias and hallucination control strategy
    • GEO configuration
    • Ground knowledge design

  4. 3M

    Mission execution 2nd

    • Evaluating the first round of missions
    • New missions
    • Observing and tracking visibility change
    • Ground knowledge design

  5. 4M

    Mission execution 3rd

    • Evaluating the second round of missions
    • New missions
    • Observing and tracking visibility change
    • Ground knowledge design
    5M

  6. 6M

    Measuring results

    • Measuring project results
    • Reviewing the results
    • Turning GEO capability into a brand asset
  • Brand discovery (visibility tracking)1M~
  • Mission execution · monitoring2M~
  • Results measurement · capability assets5M~

FAQ

Questions about
On-Boarding?

We answer the questions we hear most often about how onboarding runs and what to prepare

See all GEO frequently asked questions

It is a foundational diagnostic service that explores how your brand is currently mentioned and cited in generative AI answers (ChatGPT, Gemini, Claude, AI Overview, Perplexity and others), and then defines the execution missions that tell you what to change first. It does not stop at measurement; it connects to an execution plan across the three axes of Content, Technical and Trust

Information gathering and project setup take 2–4 weeks, pilot discovery 2–4 weeks, and citation strategy with mission execution 12 weeks or more, so we recommend at least six months in total. Discovery continues throughout the whole project, and results are measured every four weeks, monthly

A persona and prompt design document, a visibility diagnosis report (mention, citation and topic share), the findings of the distortion and hallucination investigation, a stage-by-stage mission definition document, and a monthly performance report. At the end of the project we transfer execution capability so the brand can run GEO on its own

Brand and product materials, interview slots with the relevant people, and CMS and GA4 access for the site diagnosis. During the Technical GEO stage, having a developer to work with speeds up implementation considerably

The subscription is the platform that measures visibility continuously and tracks missions; onboarding is a dedicated execution service that sets the starting point. PROFESSIONAL customers and above can add it as an option, and the personas, prompts and missions designed during onboarding carry straight over into the subscription environment

Do you need the best GEO capability, now?

Companies that go through the GEO onboarding service with BrandVis show the highest AI visibility

Get in touch now